Amul’s India
Growing up in Mumbai, the one thing I looked forward to on the morning bus trip was the unmissable Amul hoarding at Mahim Causeway. Every week, once a week for all my school going years, that one hoarding would bring a smile to the day. Sometimes it would be a giggle at a piece of...
Pink Is The Navy Blue of India
These days one doesn’t think twice when looking at a magazine spread of a fashionable femme fatale striking a pose in an exotic locale, or a candid shot of a model in the streets, but the genre of fashion photography owes a great deal to one of its original pioneers in the form of...
Building Books
In a virtual galaxy of book publishers hawking their wares in bookstores these days, Tara Books editions illuminate India’s rich and vibrant visual culture. An impressive catalogue that straddles fantasy, fiction, poetry, folklore, visual arts and design, each publication is created through the effort of academics, anthropologists, writers, artists and designers working together. Founded by...
Design Without a Track
When the Railways Minister announced a contribution of Rs. 10 crore for the establishment of a dedicated railways design wing at the National Institute of Design, Ahmedabad, there was a great sense of vindication among the design community. For the first time, the 2012-13 Rail Budget includes a nod towards the role that design can...
Doshi: Architecture without Adjectives
At one point in the documentary Doshi, Balkrishna Doshi explains his influences saying, “ it’s like I’m eating the food by the best chefs, but I am digesting it. How you digest your food and make it part of your blood and body is up to you.” As one of the few Indian architects known...
Creating Postage to Celebrate 50 Years of Design Education in India
The tiny postage stamp is an often overlooked piece of communication design particularly in an increasingly electronic world where fewer letters are written every year, and fewer cards sent. From being an ubiquitous carrier of images on the corner of every envelope, it has taken on a more symbolic role as an object that commemorates...
Flying Bus
As an icon, the red bus is to Mumbai city what the Routemaster is to London. Since 1936 when the Brihanmumbai Electric Supply and Tramways Company operated the very first omnibus, the BEST bus has come to be a familiar friend on the frantic streets of this burgeoning metropolis. In the monsoon when train tracks...
The UnBox Festival 2012
The UnBox Festival in Delhi presents itself as a celebration of “interdisciplinary processes and experiences that shape contemporary thought and action”. Organised by the Box Collective – formed by design studios Quicksand and Codesign, photo-commune Blind Boys and music collective B.L.O.T. – the month long series of events culminated in a 3 day conference held...
Communicating Design
In the late 1950’s India’s Planning Commission invited an American expert to make a study trip to the country. The purpose of his visit was to make recommendations for the establishment of higher education training facilities whose graduates would stoke the ambitious fires of industry in a newly independent economy. One of these institutes set...
Interview: Ashish Deshpande
Founded in 1989 by NID graduates, Elephant Strategy + Design is one of India’s pioneering design consultancies. Headed by Ashwini Deshpande, Ashish Deshpande and Partho Guha, this Pune-based firm specialises in Communication Design, Industrial Design and Environment Design. Perch caught up with Founder-Director Ashish Deshpande to ask him a few questions about his experience in...
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