![A Bag Full of Colour A Bag Full of Colour](https://perchontheweb.com/wp-content/uploads/2012/04/Rice-Featured.jpg)
A Bag Full of Colour
A recent assignment on packaging design gave me the chance to explore an intriguing yet often overlooked segment of retail in the country: the wholesale market. I say ‘overlooked’ because most packaging designers work on products sold directly to consumers through supermarkets, corner shops and home delivery networks. But there is a thriving, incredibly colourful...
![Design Without a Track Design Without a Track](https://perchontheweb.com/wp-content/uploads/2012/03/Indian_Railways_logo-thumb.jpg)
Design Without a Track
When the Railways Minister announced a contribution of Rs. 10 crore for the establishment of a dedicated railways design wing at the National Institute of Design, Ahmedabad, there was a great sense of vindication among the design community. For the first time, the 2012-13 Rail Budget includes a nod towards the role that design can...
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