A Bag Full of Colour
A recent assignment on packaging design gave me the chance to explore an intriguing yet often overlooked segment of retail in the country: the wholesale market. I say ‘overlooked’ because most packaging designers work on products sold directly to consumers through supermarkets, corner shops and home delivery networks. But there is a thriving, incredibly colourful...
Design Without a Track
When the Railways Minister announced a contribution of Rs. 10 crore for the establishment of a dedicated railways design wing at the National Institute of Design, Ahmedabad, there was a great sense of vindication among the design community. For the first time, the 2012-13 Rail Budget includes a nod towards the role that design can...
Flying Bus
As an icon, the red bus is to Mumbai city what the Routemaster is to London. Since 1936 when the Brihanmumbai Electric Supply and Tramways Company operated the very first omnibus, the BEST bus has come to be a familiar friend on the frantic streets of this burgeoning metropolis. In the monsoon when train tracks...
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