Perspectives on
Art, Design & Culture

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Sketchnotes: India Design Forum 2013

Sketchnotes: India Design Forum 2013

This past March, Mumbai hosted the second India Design Forum. A gathering of the who’s who of the design world, the two-day event was a packed schedule of speakers and panels, all against the backdrop of a city-wide design week. A number of local studios and design entrepreneurs participated in the daily events leading up...
Perch in 100% Yatra

Perch in 100% Yatra

  Many thanks to the team behind 100% Zine. They’re doing a great job of bringing together artists from different backgrounds on the same platform and we’re very happy to share our work with them. 100% zine can be bought online or at design stores like Filter and Bombay Electric.
Sketchnotes: TEDxGateway 2012

Sketchnotes: TEDxGateway 2012

December 2nd saw the third edition of TEDxGateway hosted in Mumbai. An independently organised version of the now famous TED talks, the day brought together 21 speakers from 17 different countries for the largest event of its kind in the city. While the TEDxGateway met its organisers’ objective of sharing “unique ideas from India and...
Sketchnotes from Kyoorius Designyatra 2012

Sketchnotes from Kyoorius Designyatra 2012

                                    These sketches were created live at Designyatra 2012 using the Paper app on an iPad. To see more sketches, join us on Facebook. All sketches, text and material are © Ruchita Madhok, 2012. Please do not distribute...
Amul's India

Amul’s India

Growing up in Mumbai, the one thing I looked forward to on the morning bus trip was the unmissable Amul hoarding at Mahim Causeway. Every week, once a week for all my school going years, that one hoarding would bring a smile to the day. Sometimes it would be a giggle at a piece of...
Pink Is The Navy Blue of India

Pink Is The Navy Blue of India

  These days one doesn’t think twice when looking at a magazine spread of a fashionable femme fatale striking a pose in an exotic locale, or a candid shot of a model in the streets, but the genre of fashion photography owes a great deal to one of its original pioneers in the form of...
Building Books

Building Books

In a virtual galaxy of book publishers hawking their wares in bookstores these days, Tara Books editions illuminate India’s rich and vibrant visual culture. An impressive catalogue that straddles fantasy, fiction, poetry, folklore, visual arts and design, each  publication is created through the effort of academics, anthropologists, writers, artists and designers working together. Founded by...
A Bag Full of Colour

A Bag Full of Colour

A recent assignment on packaging design gave me the chance to explore an intriguing yet often overlooked segment of retail in the country: the wholesale market. I say ‘overlooked’ because most packaging designers work on products sold directly to consumers through supermarkets, corner shops and home delivery networks. But there is a thriving, incredibly colourful...
Design Without a Track

Design Without a Track

When the Railways Minister announced a contribution of Rs. 10 crore for the establishment of a dedicated railways design wing at the National Institute of Design, Ahmedabad, there was a great sense of vindication among the design community. For the first time, the 2012-13 Rail Budget includes a nod towards the role that design can...
Flying Bus

Flying Bus

As an icon, the red bus is to Mumbai city what the Routemaster is to London. Since 1936 when the Brihanmumbai Electric Supply and Tramways Company operated the very first omnibus, the BEST bus has come to be a familiar friend on the frantic streets of this burgeoning metropolis. In the monsoon when train tracks...